I discover eyelash extensions and immediately fall in love with them.
For several years, they become a part of me. So much so that one day, I realize I can barely recognize myself without them anymore.
Unbeknownst to me, this obsession would become my expertise.
I'm getting professional training in eyelash extensions.
I'm learning about curls, lengths, mappings, how to balance a look, and how a few millimeters can completely transform a face.
But I'm also discovering the constraints of the salon: application times, appointments, maintenance, and a result that lasts several weeks.
I end up quitting.
After stopping extensions, I was looking for a more natural way to enhance my eyes at home.
I discovered DIY brow lifts and lash lifts and launched my first brand with all my savings.
It failed.
At the time, I saw it as a failure.
Today, I know it was my first real-life training: product, customers, influence, e-commerce, mistakes.
I lost my savings. Not my idea.
I'm trying out magnetic false eyelashes. Too heavy for me. The classic strip lashes.
Too visible, too rigid. So I take a pair of false eyelashes and start cutting them.
I shorten them. I move them. I layer them. Then I try something different: placing them under my lashes rather than on my eyelid.
The result is more discreet, more customizable, closer to what I liked about extensions.
That day, in my bathroom, I didn't create Revelashion yet.
But I found its principle.
I work alongside this, particularly in community management, to fund my initial trials.
I'm testing the products, mappings, materials, and how to simplify this new routine.
A conviction is starting to emerge:
if this solution changes my routine, it can change the routines of many other women.
I'm creating a modular under-lash false eyelash system. First in Europe.
Heyes Beauty n°2 is a huge hit. Our customers love it.
I do everything myself: marketing, logistics, customer service…
A supplier lets you down, cash flow gets tight. The year I learned to say no, and to choose my battles.
Thousands of customer reviews later, the direction is clear: a signature pair, pre-taped, and care from within.
The LashCare™ complex is born: peptides, biotin, and provitamin B5, infused where the band meets the root. The adhesive becomes a skincare step.
Ready innovations, treatments in development, and several others already completed. Kept secret. For now.
Developed.
Ready.
Still secret.